When We All Vote
In 2018 Civic Advisors designed and staffed When We All Vote, a new non-partisan, non-profit organization focused on increasing voter participation in this midterm and in every election.
Co-chaired by Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Tim McGraw, and Faith Hill, When We All Vote aims to change the culture around voting by empowering people to register not just themselves, but their friends, families, and communities to vote.
National Week of Action
The initiative began with a "week of action" in early September where over 2,500 grassroots voter registration drives took place across all 50 states. After the Week of Action's success, When We All Vote turned its attention to providing voters the information needed to register before deadlines and show up on election day.
Through our digital channels, volunteers engaged online, co-chairs and over 400 artists, athletes, and digital influencers supported When We All Vote and as a result the campaign reached over 220 million individuals on social media. Over seven million unique posts used @WhenWeAllVote or #WhenWeAllVote. In addition, the PSAs we released and the coverage of Michelle Obama’s rallies received hundreds of millions of views. In 2018, Civic Advisors and When We All Vote, through direct voter contact, grassroots organizing, digital engagement, and peer-to-peer texting campaigns, recruited thousands of volunteers, communicated with over 3.7 million people, garnered over 15 million dollars worth of earned media, and registered 145,000 people to vote across the country.
Research shows the most effective tactic to get out the vote is to have people encourage their friends and family to get out. In the final weeks before election day, we launched a #VotingSquad social media challenge to encourage millions of Americans to get five friends and family members to make a plan to vote and head to the polls. The campaign called on people to create a squad and challenge others in their network to do the same. The campaign took off reaching over 100 million people in less than three weeks. Over 57,000 people created a squad and posted about it on social media. Our co-chairs, and celebrities like Tala Ashe, Kelly McCreary, Rachel Ray, Adam Rippon and the Queer Eye cast, Broadway shows and artists from a number of other NBC, Netflix and CW shows helped elevate the voting squad conversation.