When We All Vote

In 2018 Civic Advisors designed and staffed When We All Vote, a new non-partisan, non-profit organization focused on increasing voter participation in this midterm and in every election.

Co-chaired by Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Tim McGraw, and Faith Hill, When We All Vote aims to change the culture around voting by empowering people to register not just themselves, but their friends, families, and communities to vote.

National Week of Action

The initiative began with a "week of action" in early September where over 2,500 grassroots voter registration drives took place across all 50 states. After the Week of Action's success, When We All Vote turned its attention to providing voters the information needed to register before deadlines and show up on election day.

Reaching Millions

Through our digital channels, volunteers engaged online, co-chairs and over 400 artists, athletes, and digital influencers supported When We All Vote and as a result the campaign reached over 220 million individuals on social media. Over seven million unique posts used @WhenWeAllVote or #WhenWeAllVote. In addition, the PSAs we released and the coverage of Michelle Obama’s rallies received hundreds of millions of views. In 2018, Civic Advisors and When We All Vote, through direct voter contact, grassroots organizing, digital engagement, and peer-to-peer texting campaigns, recruited thousands of volunteers, communicated with over 3.7 million people, garnered over 15 million dollars worth of earned media, and registered 145,000 people to vote across the country.

#VotingSquad

Research shows the most effective tactic to get out the vote is to have people encourage their friends and family to get out. In the final weeks before election day, we launched a #VotingSquad social media challenge to encourage millions of Americans to get five friends and family members to make a plan to vote and head to the polls. The campaign called on people to create a squad and challenge others in their network to do the same. The campaign took off reaching over 100 million people in less than three weeks. Over 57,000 people created a squad and posted about it on social media. Our co-chairs, and celebrities like Tala Ashe, Kelly McCreary, Rachel Ray, Adam Rippon and the Queer Eye cast, Broadway shows and artists from a number of other NBC, Netflix and CW shows helped elevate the voting squad conversation.

 
 
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The Joyce Foundation

The Joyce Foundation is a non-partisan private foundation that invests in public policies and strategies advancing racial equity and economic mobility for the upcoming generations in the Great Lakes region of the United States.

Civic Advisors helped the Joyce Foundation develop a strategic communications plan for the expansion of their now, Gun Violence Prevention and Justice Reform Program. The Civic Advisors team introduced a comprehensive plan on social media and laid-out a timeline for press and stakeholder outreach, prior to the re-launch of this initiative.

Through the work of Civic Advisors, The Joyce Foundation was able to communicate their expansion with current and prospective grantees, gun violence and criminal justice reform leaders, policymakers, law enforcement leadership, members of the media, local influencers, and potential funders.

 
 

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UNICEF USA supports UNICEF's efforts to improve the lives of the world's children, through fundraising, advocacy and education in the United States.

Civic Advisors helped UNICEF USA create and implement a new grassroots organizing program called UNICEF UNITE in 18 cities nationwide. UNICEF UNITE gives supporters meaningful opportunities to volunteer, advocate, and fundraise for the health, development and protection of children at home and abroad. Civic Advisors’ work allowed UNICEF USA to drastically transform its engagement opportunities by diversifying its supporter base and allowing UNICEF USA to be a convener, developing partnerships with other organizations committed to the wellbeing of children.

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National Domestic Workers Alliance

The National Domestic Workers Alliance (NDWA) is the nation’s leading voice for dignity and fairness for the millions of domestic workers in the United States, most of whom are women.

Civic Advisors helped NDWA with managing their day-to-day social for the National Domestic Workers Alliance accounts and their Families Belong Together campaign. We stepped in at a pivotal time for the domestic workers movement. We created content for social accounts, managed their existing content calendar, coordinated messaging, and strategy to maximize on key moments to over 92K invested supporters.

We led social for their I AM A CHILD March, helped on the announcement of the Seattle Domestic Workers Bill of Rights passage, VMA performance with Logic for Families Belong Together, the Brett Kavanaugh Hearings, 2018 Election coverage, helped on their Alia Launch announcement, Ai-jen Poo's TED Talk, coordinated on NDWA partnership with the Academy Award nominated film ROMA and finally helped on the announcement for Senator Kamala Harris and Representative Pramila Jayapal’s National Domestic Workers Bill of Rights.

As a result, NDWA's Twitter grew by 38.7%, Facebook grew by 23.7%, and Instagram grew by 33.9%. Over a six-month time frame, Twitter collected over 339.7 million impressions and reached 58.6 million people. Our content over that period of time collected over 52.6K engagements.